— What clients say
Accounts from people who have worked with Sablebrook.
Collected from clients across Singapore's B2B sector. Unedited except for brevity.
← Back to Home11+
Years in B2B brand work
140+
Companies worked with
4.8
Average client rating
92%
Retainer renewal rate
— Client reviews
In their own words.
Leonard Wee
Founder, B2B SaaS, Singapore
We came to Sablebrook after realising our website and our sales decks were describing completely different companies. The audit report was more specific than I expected — it pointed to exact sentences that created the wrong impression. We made changes within a month and the feedback from prospects has been noticeably different.
Brand Audit · April 2025
Patricia Lim
Marketing Director, Professional Services, Singapore
The tone of voice guide has been more useful than I anticipated. We have three people writing for the company and the inconsistency was a constant problem. The worked example in the guide made it immediately clear what we were aiming for. The guide itself is easy to hand to a new team member or an external writer. Worth considerably more than the fee.
Tone of Voice Guide · March 2025
Rajan Nair
MD, Consulting Firm, Singapore
Twelve months into the retainer. The calls are well structured and the written notes have become a useful record of how our thinking has evolved. James is straightforward about when he thinks something is not working, which is what I wanted. I had tried a larger agency before — the difference is that Sablebrook stays specific to what we are actually dealing with rather than offering frameworks.
Sounding-Board Retainer · Ongoing
Serene Tan
Head of Marketing, Financial Services, Singapore
The audit was the first outside assessment of our materials we had done in four years. Some of the findings I expected; a few I found difficult to hear but recognised as accurate. The leadership note was what I found most useful — it gave me something concrete to bring to our MD, rather than a long list of observations to interpret on my own.
Brand Audit · April 2025
Marcus Ho
Co-founder, Technology Company, Singapore
We did the tone of voice guide first, then came back six months later for the brand audit when we were going through a significant repositioning. Having both documents at the same time was useful — the audit identified where the voice had drifted. Straightforward to work with, no unnecessary meetings.
Tone of Voice + Brand Audit · Feb–Apr 2025
Nadia Ahmad
CEO, Management Consultancy, Singapore
Been on the retainer for seven months, with a one-month pause in between. Resuming was simple — one message, no paperwork, next call scheduled within a week. The calls themselves are well prepared. I share materials in advance and they have usually read them before we speak. The written notes are good enough that I refer back to them regularly.
Sounding-Board Retainer · Ongoing
— Case studies
Detailed accounts from three engagements.
Technology services firm — Brand Audit
3 weeks · S$580Challenge
A twelve-person technology services firm had developed separate materials for different verticals over three years. By the time they approached Sablebrook, the website, their standard proposal template and their sector-specific decks described the company in three substantially different ways. Prospective clients who encountered more than one document were expressing confusion.
Approach
The brand audit reviewed their website, three proposal templates and four sector decks. The findings document identified fourteen specific inconsistencies and grouped them into three themes: positioning statements, vocabulary for describing the team's expertise, and the formality level used in client-facing content. The leadership note recommended consolidating around one positioning statement as a first step.
Outcome
The firm revised their website and proposal template within eight weeks of receiving the audit. Four months later, they returned for a tone of voice guide to support consistent implementation across the team. The marketing lead reported that prospect queries at the proposal stage had reduced, suggesting that clients were arriving with a more accurate understanding of the offer.
"The audit gave us something specific to act on rather than a general sense that things needed to improve."
— Managing Director, Technology Services
Professional services practice — Tone of Voice Guide
2 weeks · S$210Challenge
A four-partner professional services practice had hired their first in-house writer. The writer was producing content that was technically correct but sounded different from the way the partners wrote when they produced client-facing materials themselves. Partners were rewriting content, which created friction and slowed output.
Approach
The tone of voice guide drew on examples of content produced directly by the partners — emails, client briefing documents and two published articles. The guide identified a posture (measured, precise, absence of urgency) and a vocabulary pattern (preference for concrete nouns, avoidance of consulting jargon). The worked example rewrote a section of the writer's draft in the identified voice.
Outcome
Partner revision time reduced substantially within six weeks. The writer reported that the worked example had been more useful than the guidelines themselves — seeing the transformation rather than reading a description of it. The guide is now shared with the firm's PR agency to maintain consistency across external placements.
"The worked example made it immediately clear. Our writer used it as a reference from the first week."
— Managing Partner, Professional Services
Founder-led consulting firm — Sounding-Board Retainer
Ongoing · S$430/monthSituation
A founder-led consulting firm was making a series of significant brand decisions over an eighteen-month period — updating their service list, entering a new sector and reviewing their pricing model. The founder had no marketing lead internally and found it difficult to get useful outside perspective without commissioning large projects.
Arrangement
The retainer began at a moment of relative quiet and was used primarily for reflection on service positioning decisions. Over the following months it shifted to reviewing a new website draft, then to discussing how to position the sector entry. The arrangement paused for two months during a busy period and resumed without difficulty.
Value
The founder identified the written call notes as the most useful element — they created a record of reasoning at decision points that was useful to refer back to when similar questions arose. Fourteen months in, the retainer continues. The founder has also referred two colleagues who have since completed separate fixed-scope engagements.
"The notes are the thing I refer to most. They have become a record of how we thought through the last year."
— Founder, Independent Consulting Firm
— Reach us
Contact information.
TELEPHONE
+65 6817 4259ADDRESS
16 Collyer Quay, #15-04
Singapore 049318
HOURS
Mon–Fri, 9:00 am – 6:00 pm SGT
— Professional standing
Affiliations and credentials.
Singapore Business Federation
Member since 2019.
Chartered Institute of Marketing
Affiliate member.
Asia-Pacific Brand Advisory
Contributing practitioner.
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